The verse in question says:
And a highway will be there; it will be called the Way of Holiness. The unclean will not journey on it; it will be for those who walk in that Way; wicked fools will not go about on it. [Isaiah 35:8; NIV]
This is a quintessential example of isogesis, or the reading in of meaning to a text. I suppose that the Reverend Jones has noticed that Isaiah 35 could be associated with I-35 - if one ignores the context of the pericope. This passage is describing Israel's triumphant return to Zion from exile: "They will enter Zion with singing; everlasting joy will crown their heads. Gladness and joy will overtake them and sorrow and sighing will flee away" [Isaiah 35:10b; NIV].
Forget how this passage forms the end of First Isaiah and transitions into the exile phase of Second Isaiah . Forget how Zion is a abstract concept that Eliade would refer to as an "archetype" . What is more reasonable? That Isaiah 35 would refer to I-35 or that ancient Hebrews would engage in hegemony by describing a 'Way of Holiness' that led back to Israel from Babylon?
I tell you honestly that no one can make this stuff up! This is the ridiculous world in which we live!
 Blenkinsopp, J. (2000). Isaiah 1-39, The Anchor Bible Vol. 19. Doubleday, New York, pp. 454-457.
 Eliade, M. (1996). Patterns in Comparative Religion. University of Nebraska Press, Lincoln, pp. 371-372.